How to overcome lacking creativity

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Yesterday, I was supposed to write a little doo-dad about Sweat Local Columbus, my wife and I’s (<– grammatically correct BTW) fitness journey, and a little more about ourselves for the blog, Columbus Families. The day before, my wife asked me to write it because, well, writing is kind of my thing. This was supposed to be a short piece (not exactly my forte, but not something I should struggled with) and something that would hit home with some of the readers.

So I wrote the piece.

I wrote the piece and it read like a high school essay.

“My name is Ryan Rauch and today I would like to tell you about why I think health is important. Health is important because it gives me the energy I need to accomplish my goals. I also like nutrition. Nutrition, according to wikopedia.com, is the….”

That wasn’t really what I wrote, but it may as well have been. I talked to Kelly on the way home and she told me it was boring and that she’d have to edit it and rewrite it.

It felt like she was spotting me at the gym.

“Here, babe, let me help you pick up that big heavy weight. You just got get a towel and a big drink of water…”

I couldn’t argue with her; I knew it was bad and I know I could do better.

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So I started working through my head as to why I couldn’t come up with anything better than some generic B-copy version of something that, of all things, I really do like and care about. I think it all starts with lacking creativity.

I think most writers probably deal with this on a regular basis. I think that overcoming a lack of creativity has to start with self critiquing oneself (call it soul searching if you want, but don’t allow yourself to excuse anything). It’s basically problem solving, right? The big difference is that I’m not really looking for a solution. Creativity isn’t like math, it’s like science: the solution can always be improved upon and can always be made better.

If I’m honest with myself as a writer, my strength isn’t writing straight forward content. I think the things I like most and I believe that people enjoy about my writing is my ability to write like I think, and to allow my personality to come through in my work. When I try to do something that doesn’t sound like me, it won’t read well to anyone that sees it.

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So here’s my plan.

Step one: write this blog. (Check)

Step two: rewrite the piece for Columbus Families, even if it’s already published (who cares if it doesn’t get published, I am going to write it the way I should have written it the first time)

Step three: celebrate because it’s Friday and I am pouring beer for my favorite brewery at Powell Fest tonight. (because if all else fails, I’ll find a little creativity at the bottom of a double IPA or two)

 

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Author: ryanjrauch

I am not here to change the world. I am here to change my world.

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