Thinking BIG

My wife and I are starting a start up business. Scratch that. My wife and I have started a start up business. We met with lawyers, we have set up a functional website, and we have been starting to reach out to people to spread the word about what we’re doing. 

We still have a lot of things to figure out. Our business model connects people to people, so there isn’t any tangible “thing” that we’re selling. So, we have to figure out how we’re going to make money and allow the business to grow. We have to figure out how to reach as many people and expand our horizons as far as how many people we can connect. We have to figure out how to raise capital and track progress and all of those other pesky things you do when you launch a business. 

The old me would have focused on that last paragraph and lost hope. The old me would have stood at ground level and looked up at the mountain of work, sweat, arguments and hours it was going to take to even make a dent in conquering that mountain and stayed the course with my 9-5…

The new me is thinking BIG.

To help motivate myself, I have been reading a lot of books about strategy, how our brains work, and even continuing to read Atlas Shrugged because (1.) I have been reading this book since I MET my wife and just got past the half way point and (2.) because reading books like that help me feel like I can do anything, think like a business tycoon, and believe that I can do whatever it is I want to do if I want to do it bad enough.

Another book I am reading is called, The Magic of Thinking Big by Dr. David J. Schwartz. This book reinforces, more than anything, a positive outlook on everything from relationships to business to the way we dress and how we can motivate ourselves to be the best possible version of ourselves that we can be. In it, Schwartz constantly reminds you that you don’t have to be the smartest or richest person to get where you want to go, but the most determined. 

I actually put into practice one of his lessons the other day. I was driving out to meet with a customer and Schwartz said to give yourself a pep talk. If you take 5 minutes before a big presentation or meeting and tell yourself 3 things that you think are your strongest attributes, and tell yourself why whatever it is you’re about to do will succeed, you’re bound to impress. 

So I was driving out, and I turned the radio off as I was getting off the exit ramp. I told myself that I was confident, that people like me, and that the customer was going to walk away from our meeting getting exactly what it was he wanted to get out of it. I couldn’t help but think of that old Saturday Night Live bit where the guy looks in the mirror and says something about “you’re good enough, smart enough, and dog gone it, people like you.” The funny thing, though, was that it actually worked. I WAS more confident and it showed. Instead of trying to be the people-pleaser that I usually am, I was confident and whatever he asked me I answered in a confident manner. 

Anyway, I think that taking this attitude towards launching a business is exactly what I need to take the business from the “I hope we make it” phase to the “we will make it” phase. I will not doubt that my wife and I will make this a success. And here’s the part that would have scared me off before:

We don’t have the next FACEBOOK idea and we’re not going to ever be as big as Google. 

Our idea is good — really good, but I know that our business model will shift and move to whatever it is the business will ultimately become. 

I don’t know how we will make money doing this right now but I know that we will do this until we do make money and we accomplish what we’re setting out to do. 

It’s not about making a million dollars or living in a 3 story beach-front house. It’s about the realization that I want to dictate the direction I go in life on my own terms. I want to be able to say that I made a choice, stuck with it, and followed through (and was successful at it).

So while I might not be ready to make it today, I am determined enough to know that I am making it today and that tomorrow holds much, much bigger things for me.

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Author: ryanjrauch

I am not here to change the world. I am here to change my world.

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